- Crush supports, motivates and collaborates with Prestige Wine Cellars (our distributor) and their sales force to increase trade and consumer awareness of the brands we represent. Working with sales people seeing key accounts and doing trade tastings, we also work to increase consumer knowledge through winemaker dinners, in store tastings, point of sales materials, and by sponsoring community events pertaining to a particular brands’ interest.
- We establish and maintain account relationships by routinely making product and sales presentations, following up on special needs and requests, keeping accounts informed of news and events from the wineries, and introducing visiting winery representatives.
- We manage the brand identity of each winery by monitoring inventory, analyzing sales reports, researching markets, and planning for best product placement.